Market Research Executive Overview

Deciding to set up manufacturing facilities in India, or expanding operations through a new facility in some other potential region of the country? Where should you go? Which state? What do different states offer in terms of infrastructure facilities? What are the incentives available? What about the communications? Somebody has to find all that out. Who do you think does all that? A Market Research Executive of course! 

 

Business is not run on the basis of gut instincts (at least not genuine ones!).You need to base your decision on hard facts. This is the basis of market research. Your job as a market research executive will thus includes sourcing information, analysing it and presenting it as per the client's requirements. The best part of the job, however, is that everyday you start off afresh, facing new problems, new challenges, new products, new brands, and new markets.

 

For instance, a leading manufacturer of automobiles wants to forecast demand for passenger cars in a specific price range over a particular period of time. For this as a market research executive you will be responsible for generating data, which will help decide the policies of the company. Maybe a crockery manufacturer is planning to set up a factory. As a market research executive you will find out the price that is most comfortable for the consumer. Thus your findings will decide the feasibility of the project.

 

Then there might be seemingly inconsequential things like determining reader profiles of publications and even finding out if a particular brand of chocolate tastes well or not. But mind you, these small bits of information pack a mighty punch in the overall decision regarding a product.

 

You will start off in this industry as a Research Executive, wherein you will be doing a lot of legwork. You will be co-ordinating with clients, the data collection department and the data processing department. You will design questionnaires, analyse plans, interpret data tables and submit your findings. 

 

As you grow, in around a couple of year’s time, as a market research executive you will head a mini group of two or three researchers and your responsibilities will be more. You will also be required to bring in business. 

 

In around five to six years, your team would have grown to around six to eight researchers and you may have 2-3 Project Directors reporting to you. Your responsibilities at this stage would include business generation, ensuring high levels of client satisfaction, training and guiding young researchers working under you. 

 

As a Senior Vice President and Executive Director, one heads a team of 20-25 researchers. The job involves office administration, revenue generation, maintaining high levels of client satisfaction, identifying new avenues of business growth, as well as training and motivating people. 

 

This job is not a cakewalk. All projects are deadline based. So say good-bye to weekends and sometimes even Sundays and other holidays. Now quite a few of you may feel that it is a boring job and there is not much potential for growth. Nothing can be farther from the truth.

 

The sheer variety of the job provides enough motivation to keep one going. It is also a tremendous place for understanding the key fundamentals on which a sound business is run. 

 

Here is a list of management colleges

 

If you need more information on this profile please feel free to contact us Now.