Sales & Marketing Manager Overview

It wouldn't be an exaggeration to say that Sales and Marketing is the backbone of any organisation. Marketing is however a broader term, which encompasses sales, advertising, distribution, exports, market research, etc. Whereas sales per se, involves selling a ready product or service in the market. Marketing is customer oriented whereas sales are product oriented. Marketing of a product begins much before the launch. 

 

The main function of the marketing and sales personnel is to find what the customers want (or can be made to want) and at what price; to relate the demand to the company's ability to produce it and to deliver it to the point of sale and achieve a profit. As a sales or marketing person, you will bring products and consumers together. 

 

As a Sales Manager your main objective is to motivate your staff to sell your company's products. A motivated staff can get you the best results. One way to do this is to fix realistic sales targets for your staff and decide on the incentives on the completion of the target. Training is another way of ensuring that the sales team is in the know of the latest in the field. 

 

A sales job is physically strenuous. Even at the managerial level you will have to identify and contact distributors and retailers to stock your product. Good communication skills will prove beneficial when you have to convince these people to stock your product and even motivate them to push your product over the competitor's. 

 

Of course, just talking won't do. As a sales and marketing manager, you also have to reward the shopkeeper with incentives and promotional materials. At all times you have to maintain uninterrupted contact with your stockists, vendors, or distributors. 

 

It will be your job to book the goods and ensure correct deliveries. The job also involves merchandising, which primarily means helping retailers to maximise sales through promotion campaigns, displays or through other new techniques. 

 

In the filed of sales you can specialise in consumer goods sales, technical or industrial sales or export sales. If you choose consumer goods sales you will mainly deal with retailers, distributors and wholesale dealers of the company's products. Industrial sales involve a lot of interaction with technical people. It is much more than just selling ready-made products. Sometimes you even have to design a product according to the specifications of the client.

 

If you love travelling (who doesn't) you would love your job as an Export Sales Manager. Here you can indulge in your quest to see the world (that too at the office expense). 

 

For this job you need to have a deep understanding of the cultural, social and economic set up of other countries. As a sales and marketing manager, you also have to know the export and import procedures of different countries as the back of your hand. 

 

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