Visualiser Overview

If you love traveling and meeting the best of creative people like musicians, writers and performers the advertising industry is your key to it. Ready for name, fame and glory - this way please! Advertising offers very interesting, lucrative and mentally satisfying career options. Before you plan to enter the field you need to know how a typical advertising agency is structured.

 

Generally, the various departments are:

 

* Client Servicing/Account Management

 

* Media Planning 

 

* Creative, which includes Copy writers and Visualisers

 

THE CREATIVE DEPARTMENT  - Visualisers

 

As a visualiser in an agency it's your job to give shape to the creative ideas developed from the client's brief. You will participate in the creative planning process and bring out the idea for an advertisement.

 

You'll put your ideas or illustrate (in the form of drawings) on paper or on computer and prepare the artwork to be presented first to the agency you are working for and then to the client.

 

Once the initial artwork is approved, as a visualiser you will have to make the final artwork, get a final nod from the client and give it to the production team. You will act as an integral part of the creative process in the agency. 

 

You will start as a Trainee Artist/Illustrator/Visualiser. Then you can become a Junior Visualiser and thereafter a Senior Visualiser. The next step would be as a Creative Director.

 

In many agencies, you are just called a creative team member and not a Visualiser. If you need more information on this profile please feel free to contact us Now.