BBA (Bachelor of Business Administration) is a three-year full-time course that is designed to give the basic knowledge and a clear understanding of all the functions of a company like marketing finance systems human resource management etc. and in that respect is similar to an MBA program. In the final year the student can specialize in any one stream.
BBA develops a student's managerial skills by giving him/her a broader perspective through knowledge of all functions enhancing his decision-making capability and sharpening his communication skills. The methodology involves training through practical experience in the form of case studies projects presentations industrial visits and interaction with experts from the industry. With such inputs BBA graduates have an edge over other graduates and get direct entry into the corporate world.
The Bachelor of Business Administration program allows students to specialize in a specific academic area including: