Job Opportunities & Career Prospects

As a Copywriter you can choose to work in an advertising agency, marketing departments of various large companies or work independently as Creative Consultants.

If it's your first job, then irrespective of your educational or other qualifications, you will have to go through a 'copy test'. Most agencies use this test to find out your abilities and interests once recruited. You'll have to work under tremendous pressure, often working for as much as 14 hours a day!

Another way to enter a good agency is to build a good portfolio, which will be a showcase of your creative abilities. You can also try reworking some ads that you have watched on TV or read in a newspaper. Just grab your portfolio, write a good resume and then approach agencies. It's as simple as that!

Do we really have to tell you about the prospects in this industry? You must have gauged it by just going through the number of ads appearing on television and newspapers. The need for trained people in the advertising industry is always on the rise. Don't take our word for it - just go through these facts:

  • Companies in the IT and insurance are investing a lot of money on advertising. Not to mention the traditional spenders like the FMCG (Fast Moving Consumer Goods like soaps, detergents, salt, cooking oils, etc.) sector.
  • We now have a new medium - Internet and it's fast growing popularity.
  • The growth in the industry has pushed the need for manpower. The industry pundits are predicting a positive growth in the industry over the next 5 years.
  • With the growth in digital medium like multimedia, which uses advanced technology to develop communication tools and materials, the demand for skilled professional is on the rise.
  • Advertising professionals can also move into the marketing department of a corporate house in a mainstream industry. For instance, an Account Executive with 4-5 years of experience can work as a Brand Manager in a FMCG company.