You have several options to choose from:
Companies specialising in media planning, buying and selling.
You can get an entry-level job as a Management Trainee/Executive Trainee/Trainee.
Do we really have to tell you about the prospects in this industry? You must have gauged it by
just going through the number of ads appearing on television and newspapers. The need for trained people in the advertising industry is always on the rise. Don't take our word for it - just go through these facts:
• Companies in the IT and insurance are investing a lot of money on advertising. Not to mention the traditional spenders like the FMCG (Fast Moving Consumer Goods like soaps, detergents, salt, cooking oils, etc.) sector. The Internet too has become popular as an advertising medium.
• The growth in the industry has pushed the need for manpower. The industry pundits are predicting a positive growth in the industry over the next 5 years.
• With the growth in digital medium like multimedia which uses advanced technology to develop communication tools and materials the demand for skilled professional is on the rise.
• Advertising professionals can also move to the marketing department of a corporate house in a mainstream industry. For instance, an Account Executive with 4-5 years of experience can work as a Brand Manager in a FMCG company.