I am interested in pursuing a career as a media planner. Do I need an MBA for the same? What are the career opportunities and starting salary? What is the capacity for further growth career-wise?
To get into Media Planning, an MBA with specialization in Marketing is the best option. There are a few people in the profession with background in Statistics, Mathematics and Quantitative Economics, but an MBA gives an overall edge. A post graduation in Communication or Advertising also helps. You may get a job in: § Advertising agencies § Creative Consultants § Companies specializing in media planning, buying and selling. § Advertisement department of media companies § Advertising and media departments of large corporate organisations In one of these companies, you can get an entry-level job as a Management Trainee/ Executive Trainee. If you are an MBA/ Post graduate in Communication/ Advertising from a reputed institute, as a management/executive trainee you will get about Rs 15,000 – 30,000 or more per month in the beginning. If you are not from a premier institute, you may get anything between Rs 8,000 – 12,000 a month in the beginning. After 3-5 years of experience, depending on your performance, you may become a senior media executive. You will have opportunities to move into account planning in an advertising agency. If you perform well, it won’t take long to head the media planning functions in a company. In 8-10 years time, you can become a Media Director/Vice President.