I am interested in direction (ad films and ultimately movie direction) what is the procedure?
One can either learn film direction on the job as an assistant to a director or get a diploma in direction from a reputed film institute. Either way, one has to be an assistant director for a few years but in case one has a diploma, the number of years as an assistant director could be lesser.
One can do a diploma in direction from film institutes all over India. A few of the institutions are:
Film and Television Institute of India
Law College Road, Pune 411 004
Asian Academy Of Film and Television, Noida
Marwah Studios Complex, FC-14/15, Film City, Sector-16A,NOIDA - 201301
Satyajit Ray Film and Television Institute
E.M. Bypass Road, P.O. Garia, Calcutta-700 094