What are the qualifications one needs to become a PR executive? What is the scope for career growth in this field?
It is not just educational qualifications that will give you a head start in this career, your skills, aptitudes, interests and personality matters a lot. First and foremost you got to have ability to build up good and lasting relationships with people. The most important quality here is your ability to strike the right rapport with whosoever it matters. You got to develop and maintain good contacts in the media. That’s the reason PR firms often prefer people with prior experience in media. People with good experience in Advertising, Marketing, Corporate communication can also get jobs. As for the educational qualifications, a postgraduate degree/diploma in Public Relations may help you to get the first break. A degree/diploma in Mass communication may also help. You can even have an MBA to get a good job in PR.