Media and entertainment are not restricted to creative jobs anymore. There is an increasing demand for people with both creative and strategic managerial skills. If you are employed in the corporate communications of the company, your duties will involve coordinating with external & internal personnel for activities relating to corporate communications, image building campaigns including corporate gifts, sales brochures, media catalogues, sending monthly newsletters/sms to customers or employees, Organising events / Communication Programs, intranet content updating etc.

You could also be involved in Public relations. Duties will then involve Media & press relations, Writing & vetting of press releases and feature stories, Designing & distribution of all marketing collaterals for presentations, conferences etc. Basically building brand equity of the company with all the stakeholders

If its advertising then you are more likely to be involved in Brand building, Media Strategy making, taking Continuous market feed back from customer calling and surveys, Email/SMS and website marketing, conducting Seminars and customer events