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Sales & Marketing Manager Career Information

What a Sales & Marketing Manager does

Abilities & Traits Required

On the personal front you need to be have a keen business sense. Good vocabulary comes next. Confidence, intuition to sense prospective clients, outgoing personality and adaptability to different conditions are some other attributes needed to make it big in this profession.


If you want your entry into the field of Sales and Marketing to have some impact you got to have an MBA, with specialisation in Marketing and Sales Management. Graduation with Economics or Commerce with an additional short-term or part-time course in marketing could be your next choice.

Sales can be a good entry point for marketing; and from marketing you could move on to a career in general management.

Half your anxieties of a good career in Sales and Marketing will vanish if you gain an entry to The Indian Institutes of Management (IIM), an autonomous institution set up by the government, which is rated as premier business school.

There are also industrial and commercial organisations that conduct one-year diploma programmes for training individuals for junior managerial positions. Alternatively, you can pursue correspondence or distance education in management or take up short-term certificate courses in Sales and Marketing.


As a trainee with just a graduation in any field you can take home Rs 10000-12000. Of course there are performance-based incentives to earn.

Add an MBA degree to that and you could be the owner of a cool Rs 40000-45000 a month. If you stick around for 4-5 years it could rise to Rs 50000 or more.

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