Academy for Professional Excellence (APEX)
BBA in Marketing Management
Full Time CourseBBA (Bachelor of Business Administration) is a three-year full-time course that is designed to give the basic knowledge and a clear understanding of all the functions of a company like marketing, finance, systems, human resource management etc. and in that respect is similar to an MBA program. In the final year, the student can specialize in any one stream. BBA develops a student's managerial skills by giving him/her a broader perspective through knowledge of all functions, enhancing his decision-making capability and sharpening his communication skills. The methodology involves training through practical experience in the form of case studies, projects, presentations, industrial visits, and interaction with experts from the industry. With such inputs, BBA graduates have an edge over other graduates and get direct entry into the corporate world. The Bachelor of Business Administration program allows students to specialize in a specific academic area including:
Course Information
Eligibility
The candidates who have 12th examination are required to qualify in the Common Entrance Test (WBUT CET) conducted by West Bengal University of Technology (WBUT). Applicants will be admitted on the basis of the recommendations by WBUT.
Admission Process
*A student has to purchase two prospectus, one to be issued by the WBUT and the other by the college.
- The students should fill up the form available in the WBUT prospectus with all documents and submit to the college / WBUT.
- Students are also required to upload the requisite particulars in the format from the Website of the University using the option ‘DIRECT’ and submit it to WBUT. *Final admission will be granted after verification of documents by the University and on getting approval from the University on this issue.
