Joint Doctoral Programme in MarketingFull Time Course
The programme covers all the related areas in Marketing including public sector marketing. It seeks to develop an integrated management perspective which is necessary for marketing executives. Candidates seeking admission to this programme must have practical experience in any one of the following related areas: Marketing Planning, Sales Management, Marketing Research Distribution, Public Relations, Advertising, Export Marketing and Applied Economics.
The students may be drawn from those with qualifications from any of the streams listed below: Master's degree or equivalent in relevant disciplines like humanities, social sciences and commerce, from a recognised university /deemed university / institution recognized by Association of Indian Universities (AIU). Post-graduate Diploma in Business Administration, considered equivalent to MBA by AIU. 55 % marks or equivalent CGPA at PG levelAt least 2 years' post qualification full time relevant work experience in executive capacity.