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What are the qualifications one needs to become a PR executive? What is the scope for career growth in this field?

Aashna Thawrani
created: 22nd Mar 2017 Last Modified: 27th Mar 2017
Conversations: 2

2 comments

harshit pandey
created: 11th Jul 2022 Last Modified: 11th Jul 2022

MA in PR, communications, journalism or similar relevant field. Experience with Social Media management also counts. Excellent communication, presentation and leadership skills. Outstanding organizational and time management skills. LPU offers these programs in journalism and mass communication : B.A. (Journalism and Mass Communication) 3 yrs M.A. (Journalism and Mass Communication) 2 years

You can make your career as: Journalists Public, Relations Executive Event Manager Photojournalist Academician Radio Jockey TV Journalist Content writer Online Editor

The journalism program at LPU offers an in-depth knowledge of the media world and necessary skills to work in the field efficiently. The journalism programs are designed to expose students to all dimensions of Print, Electronic, and New Age Media. Focus on enhancing technical skills of reporting, news design software, video editing, photography, etc. which are necessary for the field of Journalism and Mass Communication. The faculty comprises former journalists and academicians. They have good links, knowledge to equip their students with the necessary skills to be successful in their respective fields. The LPU has state-of-the-art labs and studios for journalism and film production courses. This course is an examination of the effect and impact of mass media on contemporary life and society. The courses focus on teaching skills like photography and its technique, enhancing the overall style of the writing, elements of graphic designing in the print media and Industry needs students who can design for print as well as online media utilising various tools and technologies. Other modules give an insight into the press laws and ethics, constitutional laws governing the mass media, constitution and government, leadership and governance process, newspaper managerial aspects of newspapers, and structure of newspaper organisation.

The LPU students bagged a package of 10. 7 lpa this year. The average package was 3.2 lpa. LPU Students are working with media companies like Asian News International, Vistara, News-X, Radio Mirchi, Zee Media, Indian Express, Book my show, Thomson Digital, Xentrix Studio, Code Brew Labs, Cube Digital, and various other super brands.

YoungBuzz Career Counsellor
created: 22nd Mar 2017 Last Modified: 27th Mar 2017

It is not just educational qualifications that will give you a head start in this career, your skills, aptitudes, interests and personality matters a lot. First and foremost you got to have ability to build up good and lasting relationships with people. The most important quality here is your ability to strike the right rapport with whosoever it matters. You got to develop and maintain good contacts in the media. Thats the reason PR firms often prefer people with prior experience in media. People with good experience in Advertising, Marketing, Corporate communication can also get jobs. As for the educational qualifications, a postgraduate degree/diploma in Public Relations may help you to get the first break. A degree/diploma in Mass communication may also help. You can even have an MBA to get a good job in PR.